OTEC’s team of experienced marketing, brand, and program development professionals can assist your organization in developing your brand’s strategy for success. Branding is more than just creating a name and associating a persona with your organization. It is integrating your brand attitude and values though all organizational levels and every customer touch-point. OTEC can assist you in supporting established branding and marketing initiatives by further building your brand culture and reputation through other dimensions, including the “people-side” of the equation. Incorporating branded, customized training programs for your entire team, will ensure your team “live” your brand and that the branding is being supported through consistent experiences during all interactions.
OTEC has worked with leading brands from a variety of sectors, developing customized, branded training programs that enhance experiences and support the brand culture. Our portfolio includes destination development, event, and program marketing initiatives to support campaign awareness and communication activities and to ensure stakeholder engagement.
Direction Ontario – OTEC worked with Direction to create their Bienvenue en Ontario brand and branded microsite and training program, Engaging the Francophone Visitor, to assist front line staff and tourism marketers to attract and service Francophone travelers.
Tourism Partnership of Niagara (TPN) – Working with TPN, OTEC developed a tourism ambassador program, The Niagara Ambassador Program, to build service pride and passion for the destination by teaching front-line service providers how to take guests’ experiences to the next level.
International Language Institute of Canada (ILAC) – OTEC worked with ILAC to develop tailored training to embody and reinforce their strong, internationally renowned brand within their organization.
Reinforcing your brand through branded training programs and communication activities ensures your brand is part of your culture and all client interactions. OTEC has the experience to show you how!