July O-News: China-Canada Year of Tourism


It is an exciting year for Canada’s tourism and hospitality industry as the country collectively prepares for the Canada-China Year of Tourism. Chinese visitation increased by 12% in 2017 to become Canada’s second largest international inbound market and the country is expecting over 10 million visitors over the next two years* accounting for huge economic impact to our destinations. So what can businesses do to prepare?

Getting to know the visitor types is one way to ensure that you are providing the products and services most valued by these visitors. Research indicates that there are two distinctive groups and what stands out is the desire for authentic, Canadian experiences. While there are many things that make up authentic experiences, those working on the front lines are truly the ambassadors to make these experiences and Canada’s brand come alive. Providing these teams with the tips and tools they need to leave a lasting impression is essential and businesses would be wise to prepare their businesses and teams for this important new visitor segment.

There are many things businesses and individuals can do to help make the Chinese visitor feel welcomed including being knowledgeable about their needs, interests and how you can make them feel valued.  A simple Mandarin greeting – Nihao (knee-how) will be a great start.

Learn more about how to provide Service Excellence to Chinese Visitors here, or email clientservices@otec.org.

>> View the July O-News for other upcoming events and resources here <<

Our experience working with OTEC was a thoroughly enjoyable one. We were tremendously impressed by the professionalism of their approach and the quality of their work. American Express approached OTEC to develop a service training program for its partners in the restaurant industry... OTEC took the time and effort to research the needs of our audience and consulted with us every step of the way to produce an end product that we were proud to have our company name associated with.;

— Vice President of Public Affairs Communication and Quality Services,
American Express Canada

Adam Morrison
Vice President, Projects and Partnerships
416.622.1975 ext. 236