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Adam Morrison

As OTEC’s President and CEO, Adam leads OTEC’s workforce development consulting services, working with industry, government, educators and communities to ensure businesses and destinations are prepared for the changing market. His commitment to workforce innovation has resulted in a broad portfolio of research, technology and sector-level strategy projects.

Adam is driven toward the continuous improvement of product and service offerings at OTEC and across the workforce ecosystem. Recent initiatives include a national systems-change exploration with the Future Skills Centre – Centre des Compétences futures (FSC-CCF) to design and field test components of a technology-enabled employment and training platform. Adam also led the design and launch of ALiGN, an online psychometric assessment model being deployed across Ontario. With a passion for understanding the ROI of new tools and models, Adam has collaborated on demonstration projects with leading research and evaluation partners like the Ontario Centre for Workforce Innovation (OCWI), Blueprint ADE and the Social Research and Demonstration Corporation (SRDC).

Adam’s sector-based work includes a range of strategy and consulting services including projects such as Ontario’s Tourism Workforce Development Strategy 2012-17, commissioned by the Tourism Industry Association of Ontario (TIAO), and the Tourism SkillsNet Ontario network of sector-based training consortia, launched in 2018.

Adam contributes regularly to various industry advisory committees and non-profit boards. He speaks frequently on the topics of workforce innovation and sector-based workforce planning. He joined OTEC with Canadian and international experience in corporate training, organizational research and HR / human capital consulting. He holds a Masters of Science degree in Capacity Development Studies with a specialization in soft systems methodologies.

Adam Morrison OTEC President and CEO man standing at hall wearing blue suit no tie

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