[Job Posting] Communication, Marketing & Sales Coordinator

12/6/2017
 

Communication, Marketing & Sales Coordinator
 


About OTEC 


OTEC is an independent, entrepreneurial, not for profit, training, consulting, and workforce development organization serving the tourism, hospitality and broader service sectors. We are renowned training and strategy specialists in Customer Service, Leadership and Workforce Development initiatives for a range of clients with the tourism, hospitality, healthcare, retail, finance, retirement, social services and education sectors. OTEC is seen as a leader in tourism workforce development and innovation with a strong team culture and pan-provincial partnership base. 
 

If your strengths are in communications, digital marketing, social media and sales, this dynamic position presents an opportunity for you to unleash your skills and potential. Your expertise will strengthen OTEC’s online presence and reach by creating and managing corporate and project marketing initiatives and outreach campaigns, corporate communications and maximizing our website analytics and updates. 
 

The right candidate is invigorated by working in a small, entrepreneurial, fast-paced organization. To excel, the successful candidate is customer focused and organized with excellent writing and administrative skills and a minimum of two years in communications and marketing. Some experience in business development is also preferred. 
 


Position Profile: 
 

This position is responsible for the coordination of marketing and social media activities to achieve sales goals, website updates and analytics. Preference will be given to those candidates with marketing experience in tourism businesses or destinations; tourism and hospitality workforce development services; business-to-business marketing for service sector skills training and development. 
 



Specific Responsibilities: 
 


Corporate Communications 
 

  • Create and maintain corporate communications calendar; 
  • Coordinate marketing campaigns and communication activities (both print and digital); 
  • Create and edit copy for corporate marketing materials (i.e., presentations, blogs, case studies, articles for publications, website content, promotional materials, press releases); 
  • Maintain existing and grow corporate communication networks and relationships; 
  • Issue media releases or communications to stakeholders; 
  • Conduct marketing research online or via other channels as required; 
  • Develop and manage project plans and coordinate Board of Director reports and communications; 
  • Expand and maintain social media activities which include: Blogs, Twitter, Facebook, and LinkedIn. 

 

 

Website 
 

  • Enhance and maintain corporate website, update content, track analytics and strengthen website search engine optimization capabilities including Google adwords; 
  • Employ business savvy technical skills (marketing, technology and design); 
  • Coordinate development of new website. 

 

General Administration 

 

  • Provide corporate communications support to the President & CEO including office management duties such as liaising with IT provider, writing reports, proposals or presentations, or other duties as required; 
  • Assist with training sessions and client events including board meetings, luncheons and events. 

 

Desired Skills & Experience
 

  • Demonstrated competency with digital and social media marketing; 
  • Highly organized and a self-starter with strong multi-tasking, prioritizing and project coordination skills; 
  • Thrives in a fast-paced environment with multiple project deadlines; 
  • Excellent oral and written communication skills and attention to detail; 
  • Corporate communications and media relations experience is ideal; 
  • The ability to work in both print and digital environments; 
  • In-depth knowledge of SEO, keyword research and Google analytics and adwords; 
  • Understanding of graphic design (both digital & print) is an asset; 
  • Proficiency in Kentico or CMS tools, Illustrator; Indesign, Photoshop is ideal; 
  • Expertise in multiple social media platforms; 
  • A natural at customer service and interpersonal skills; 
  • Ability to work effectively with other team members as well as function independently; 
  • Excellent computer skills, including MS Word, Excel, Outlook and Powerpoint. 

 

Ideal Candidate
 

  • Graduate or post-graduate of a tourism marketing, public relations, new media, advertising, communications, or business degree/diploma from a university or college; 
  • Tourism destination management or workforce development experience is an asset; 
  • Business to business marketing or communication experience is necessary; 
  • A minimum of two years’ work experience is ideal. Although this is a coordinator level role, more experienced managers with 3 – 5 years’ experience may be reviewed and the position expanded. 


 



NOTE: Only those applicants submitting a resume with a cover letter stating salary expectations will be reviewed. Submit your resume to careers@otec.org. Deadline is: December 15, 2017. 
 


We will contact qualified candidates for an interview. Should you be contacted for an interview, please be prepared to provide portfolios or writing and marketing samples (i.e. articles, media releases, blogs, professional presentations, websites, print or digital media etc.). 



Office Location: 21 Four Seasons Place, Suite 300, Etobicoke, Ontario M9B 6J8. This location is accessible by TTC, or parking is provided. The office is located at Burnhamthorpe Road E and the East Mall. 

Our experience working with OTEC was a thoroughly enjoyable one. We were tremendously impressed by the professionalism of their approach and the quality of their work. American Express approached OTEC to develop a service training program for its partners in the restaurant industry... OTEC took the time and effort to research the needs of our audience and consulted with us every step of the way to produce an end product that we were proud to have our company name associated with.;

— Vice President of Public Affairs Communication and Quality Services,
American Express Canada


Tom Guerquin
Manager, Client and Partnership Development
416.622.1975 ext. 245
tguerquin@otec.org