OTEC UPDATE - Toronto's NEW Online Learning Program


This year, Toronto will play host to numerous new and reoccurring festivals and events. In preparation for the anticipated increase in international visitors to Toronto this year, OTEC worked with the City of Toronto to develop an online version of their award- winning We've Been Expecting You (WBEY) program designed to help empower residents to be visitor ambassadors. WBEY includes learning modules and accompanying toolkits to educate, motivate and inspire front-line service providers to take visitor experiences to the next level! 
The WBEY online learning program aims to provide service providers with the knowledge and skills to further develop Toronto as a friendly destination and keep visitors coming back. Comprised of three online learning modules the program helps service providers to become more proactive in welcoming visitors, prepared with local knowledge, and since Toronto is the Official Host City of the 2015 Pan Am/Parapan Am Games – a module with helpful information and resources regarding that event.
Building on the success of the original in-class WBEY training workshops, which trained over 4,000 individuals from over 185 organizations, the City of Toronto secured OTEC to develop a fun, interactive, and engaging program for users across the Greater Toronto Area. To increase ease of use and accessibility for the over 20,000 service providers the City of Toronto expects to access the training, the in-class workshop was transformed and expanded into three 15-20 minute on-line learning modules with downloadable toolkits, covering not only customer service, but all there is to see and do in Toronto and key local events. The web-based learning modules offer more flexibility than in-class, allowing users to complete the learning modules at their own pace and re-access the modules and toolkits, from any computer, at any time. 
“OTEC is proud to have developed this unique visitor ambassador program for a world class destination such as Toronto and to support the awareness of the 2015 Games” states Victoria Behune, President and CEO of OTEC. 
For more information about the wbeytoronto.ca online learning platform or how OTEC can help your region or destination with customer service training or the development of an online Tourism or Visitor Ambassador Program please email Wendy Paradis at wparadis@otec.org or telephone 416-622-1975 ext. 212.